DELTA-branding

DELTA-branding

Virtual advertising for live soccer game

DELTA-branding allows broadcasters to place virtual advertising to customize their messages to specific broadcast audiences, to help marketers and production professionals to improve performance, to extract more value and to achieve a faster return on investment



Overview

DELTA-branding is used in live environment and is dedicated to soccer. Virtual advertising are displayed in real time all along the game. The contents of the advertising can be automatically changed and animated.

DELTA-branding uses a revolutionary image processing technology to superimpose virtual graphics over the game field without any sensor required on the camera.



Key points

  • Image-based processing technology no need of expensive camera sensor
  • Proprietary advanced chroma keyer (managing lightning changes automatically and incredibly simple to setup
  • Large set of 3D rendering features for better scene integration (simulated reflexions, lightning, material modifications)

Workflow